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ASO Executive

Min. 1 to 2 Years experience

Job Description

We are looking for a talented and detail-oriented App Store Optimization (ASO) Executive to join our team. As an ASO Executive, you will play a crucial role in enhancing the visibility, downloads, and user engagement of our mobile apps across various app stores such as Google Play and Apple App Store.

what do we need from you

Conduct thorough keyword research to identify high-traffic, relevant keywords for app listings and seamlessly integrate them into titles, descriptions, and metadata.
Optimize app store listings including titles, descriptions, screenshots, icons, etc., to boost visibility and conversion rates.
Analyze app performance metrics, monitor rankings, and track key indicators like downloads, reviews, and ratings to pinpoint areas for enhancement.

Technical Skills You Should Have

Perform competitor analysis to stay ahead in the market.
Run A/B tests on app visuals (icons, screenshots, videos) and metadata to optimize conversion rates and enhance user engagement.
Provide regular performance reports, insights, and recommendations to improve ASO efforts.

Key Expertise

Strong analytical skills and experience with performance tracking tools like Google Analytics, Firebase, or similar platforms.
Ability to analyze data and turn insights into actionable strategies.
Familiarity with app marketing and mobile app growth strategies.
Excellent written and verbal communication skills.
Experience with A/B testing and conversion rate optimization (CRO).
Knowledge of app localization strategies and multi-region app optimization.
Experience with user acquisition campaigns and mobile marketing.

Qualification

Strong knowledge of app store algorithms, ranking factors, and industry best practices.
Proficiency in utilizing ASO tools such as Apptweak, Mobile Action, etc.
We are hiring for surat local candidates only.
Good understanding of SEO principles and keyword research techniques.

Experience

Proven experience in App Store Optimization (ASO) or a related role with 6 months to 1 year of experience.